Training

We have all been classically trained in the best client and agency businesses in the world and the owners have held senior roles in those organisations.

As a result we have been asked to run training sessions for everyone from individuals starting a new job to entire organisations.

 

We have training modules in:

  • Actionable understanding of audiences
  • What brands are and how to manage them practically
  • Brand definition
  • Thinking about brands and consumers differently to create growth
  • How consumers make purchase decisions in a market and how to align activities to that process
  • Advertising development
  • Advertising evaluation
  • Marketing mix management

We conducted a project for the UK operating company of Pernod-Ricard on thinking about consumers differently for one of their brand teams, which led to a complete change in the way they approached marketing the brand.

We found ourselves presenting it to their European colleagues as a new way of thinking about brands generally.

 

Examples of our work

(Click on the image to find out more)

NESTLE

Nestle impress us. Of the multinational FMCG businesses it is the most flexible and adaptable, maybe along with Pernod-Ricard.

We were appointed to identify portfolio priorities and define key brand propositions.

MINETTE WALTERS

Our first publishing project.

Defining audience, brand, and communications plan.

Very successful.

STELLA ARTOIS

Stella Artois has long been one of Britain’s most successful beer brands. But it hasn’t always been plane sailing. It has gone through several periods of decline.

We got involved during the last one. A repositioning was planned. The ad agency wasn’t sure that was right. They suggested we have a look.

V&A

Big initiatives hadn’t resulted in big growth in visitor numbers.

We were appointed to find out why and propose actions.

The window of Sister Ray at 34-35 Berwick Street

Sister Ray is the largest and longest serving independent record shop in the West End. A five minute walk from our office, it is also where Rob spends most of his lunch hours (when he’s not the ‘The Sun and 13 Cantons: see contact us), browsing their good selection of rare and second hand vinyl. It used to be located further up Berwick St, away from the Oxford St end, and the site it now occupies was previously taken by the much-missed Selectadisc.

During the 90s, Berwick St was a real haven for record lovers with many shops trading in new and second hand items. Because of this, it was picked for the cover of Oasis’ 1995 album (What’s The Story) Morning Glory? The album cover famously features two men passing each other in Berwick street; the two men being London DJ Sean Rowley and album producer Owen Morris. If you look at the cover, the shop to the left of the shot is Selectadisc.