We conduct qualitative research both as part of wider strategic projects and as stand alone projects. We work to the highest standards for some of the most demanding clients in the world.

We are confident in our quality as we are used to working with other research agencies’ within strategic projects. We are often disappointed by the poor standard of analysis: superficial, missing the important points and recommendations not born out of the findings. We try harder than that.

We use the method that addresses the brief. We do use conventional groups a lot as they are often appropriate but we use various other methods too, from depth interviews to conflict groups to post visit interviews. Often, particularly on insight projects, we use multiple methodologies, and frequently evolve the research approach as we move through a project if themes emerge that require more attention.

We work on multinational projects, UK projects, and single overseas markets. We have worked on all continents. We have recently conducted projects in Mexico, Russia, China and UK.