by james page | Nov 8, 2017 | Uncategorised
Today’s blog hopes that the recent Honda spoof encourages car advertisers to be more adventurous. Last week the web was all a-chortle with an ad for a second-hand (that’ll be ‘pre-owned’ these days, Ed.) Honda Accord. If you didn’t see it, here it is:...
by james page | Oct 2, 2017 | Uncategorised
Today’s blog praises a rigorous approach to brand development. Uncommon as it is for us to blow our own trumpet, we’re going to make an exception for a good cause. We’re delighted to say that City Year UK have appointed Muse and our creative agency Technique to define...
by james page | Sep 11, 2017 | Uncategorised
Today’s blog reflects on how a strong brand can ease the corporate match-making process. Last week the PR community found itself under the microscope in light of revelations regarding the practices of PR firm Bell Pottinger. Rightly the CIPR excluded Bell...
by james page | Aug 22, 2017 | Uncategorised
This week’s blog mourns the death of the silly season and celebrates creatives for keeping us on the straight and narrow. A curious side-product of today’s ‘post-truth’ world is that it has made the Summer silly season for news a redundant notion. Sadly, there’s very...
by james page | Jun 21, 2017 | Uncategorised
Baristas, broken hearts and customer experiences – aligning brands and people This week Caffe Nero announced a new customer app, a move into FMCG coffee sales and an upgraded food product range. But what Nero won’t be fiddling with is the brand. Key to their...
