by musestrategy | Feb 25, 2016 | Uncategorised
Today’s blog considers the importance of understanding the consumer journey for train passengers, labels spaghetti product placement ‘pasticide’ and shows that using tissues to connect with your audience is not to be sniffed at. We were all given cause to revisit the...
by musestrategy | Feb 12, 2016 | Uncategorised
This week’s blog is uncharacteristcally, perhaps mercifully in the eyes of regular readers, brief. “Why the short-change?” we hear some of you, or at least Rick’s Mum, cry. It’s because we have one big thought to share and one big question to ask. The thought is one...
by musestrategy | Feb 11, 2016 | Uncategorised
Break out the bunting, de-frost the turkey twizzlers and warn the neighbours. Why? Well if we’re to believe what we read, 2016 will mark the point when asset managers’ social media strategies reach “maturity”. Apparently the launch of M&G’s new Equities Forum may...
by musestrategy | Jan 26, 2016 | Uncategorised
Today’s blog optimistically embraces ‘out with the old and in with the new’, inspired by the appropriately entitled ‘Stuffocation – Living More With Less.’ “What’s to be optimistic about people living with (and therefore buying) fewer things ?” you ask. Well,...
by musestrategy | Dec 11, 2015 | Uncategorised
For those who should have been at the Remix Summit but opted instead for Xmas shopping on Oxford Street, here’s a Xmas present from us to you – a diary of highlights (and otherwise) that you can drop into the conversation whilst admiring your new Jimmy Choos. So...