by musestrategy | Nov 13, 2015 | Uncategorised
This week’s blog plunders the oldest jokebook in the world, considers the conundrum of tracking brands in specialist sectors and shamelessly plugs our own solution. ‘Well we know where we’re goin’, but we don’t know where we’ve been’ A...
by musestrategy | Nov 9, 2015 | Uncategorised
Today’s blog considers the threat posed by Amazon’s flagship store opening, highlights the role of brands in the book world and offers hope for a Hollywood ending (as well as a free bottle of wine). It had to happen, didn’t it? Just as the Kindle looks as though it...
by musestrategy | Oct 31, 2015 | Uncategorised
A rather unnecessary post in truth, but we wanted to celebrate a couple of the more pleasing places we’ve found ourselves in this week as result of our work. We’ll leave you to guess / work out where they were. Both within an hour of our office in the...
by musestrategy | Oct 29, 2015 | Uncategorised
“And that’s when I realized there might be a meaning to life, you know, like an organic power that connects all living things, God, Yahweh, I dunno.” On the subject of fate we’re happy to go with Martin, star of the classic “Grosse Pointe Blank” on this one....
by musestrategy | Oct 1, 2015 | Uncategorised
This week’s blog reassures publishing marketers that dust jackets are as important as ever and sighs wistfully at the thought of defining the Ted Dawe brand. ‘My grandmother looked at me with a fierce look on her face. “What does that word mean, Ted?” “Oh that?...