Our blogWhat's on our mind at the moment. Sometimes serious, sometimes not. Usually work related, however loosely.
This week’s blog advocates an organised approach to developing brand nomenclature. “So when an angel by divine command With rising tempests shakes a guilty land, Such as of late o'er pale Britannia passed, Calm and serene he drives the furious blast.” Joseph Addison,...read more
Today’s blog praises a rigorous approach to brand development. Uncommon as it is for us to blow our own trumpet, we’re going to make an exception for a good cause. We’re delighted to say that City Year UK have appointed Muse and our creative agency Technique to define...read more
It’s at times like these that the benefits of a well articulated brand, the proposition that encapsulates it and the ways in which that brand is manifest all become the focus of attention. And the values that were easy to put down on paper suddenly have to pay their way when held up to the harsh glare of negative publicity. A strong brand should be able to act as both weather vane and litmus test for any potential and real time problems regarding potential or current corporate partners. And whilst the role of corporate social responsibility continues to grow, marketers should be the first in line to articulate, guard and engage staff with brands.read more
This week’s blog mourns the death of the silly season and celebrates creatives for keeping us on the straight and narrow. A curious side-product of today’s ‘post-truth’ world is that it has made the Summer silly season for news a redundant notion. Sadly, there’s very...read more
Baristas, broken hearts and customer experiences – aligning brands and people This week Caffe Nero announced a new customer app, a move into FMCG coffee sales and an upgraded food product range. But what Nero won’t be fiddling with is the brand. Key to their...read more
Culture Hubs: “Our nice new town where the curtains are drawn, where hope is started and dreams can be born.”
How the application of some simple principles can increase the success of culture hubs. This week’s headline comes courtesy of the Style Council’s ‘Come to Milton Keynes.’ It’s fair to say that for many years, New Towns such as Milton Keynes, Thamesmead and...read more
“It’s a storm in a teacup, brewin’ up double, over any little trouble” – today’s blog reflects on the pitfalls of tampering with membership benefits. This week Waitrose announced that the hot drinks free to members will only now be available after they make a...read more
Our blog takes a leaf out of Orwell and turns Japanese in defence of a book retailer. No, the exclamations in the title aren’t new Boy Scout badges inspired by the Orwellian antics of President Trump. They were applied to a local bookshop in Rye. Yes, last week...read more
Today’s blog gets sniffy ahead of Red Nose Day and waffles on in defence of on-brand charity campaigning. Sagely words from the irrepressible Siobhan Sharpe, Head of Brand in the BBC’s wonderful W1A. In the current trailers for Red Nose Day 2017 the team has been...read more
This week’s blog spills the beans on the meaning of life and heaps praise on an organisation for practising what it preaches. Whilst we’re always loyal to our clients we aren’t in the habit of religiously promoting their brands (err, actually, yes we are). Anyhoo,...read more
Giga Yachts, Gauloises and Guarding Your Card: The Property Marketers Unofficial Guide to Surviving MIPIM 2016
As we shan’t be strolling La Croisette in person this year, on the eve of MIPIM 2016 we thought the very least we could do to look out for our favourite property marketers is to offer a few tongue in cheek “do’s” and “don’ts” on how to endure the excesses of La...read more
Today’s blog considers the importance of understanding the consumer journey for train passengers, labels spaghetti product placement ‘pasticide’ and shows that using tissues to connect with your audience is not to be sniffed at. We were all given cause to revisit the...read more
This week’s blog is uncharacteristcally, perhaps mercifully in the eyes of regular readers, brief. “Why the short-change?” we hear some of you, or at least Rick’s Mum, cry. It’s because we have one big thought to share and one big question to ask. The thought is one...read more
FCA, Amusing Cat Clips and Coming of Age – will Asset Management Marketers Get the Key to the Digital Door?
Break out the bunting, de-frost the turkey twizzlers and warn the neighbours. Why? Well if we’re to believe what we read, 2016 will mark the point when asset managers’ social media strategies reach “maturity”. Apparently the launch of M&G’s new Equities Forum may well...read more
Today's blog optimistically embraces ‘out with the old and in with the new’, inspired by the appropriately entitled ‘Stuffocation – Living More With Less.’ “What’s to be optimistic about people living with (and therefore buying) fewer things ?” you ask. Well, before...read more
For those who should have been at the Remix Summit but opted instead for Xmas shopping on Oxford Street, here’s a Xmas present from us to you – a diary of highlights (and otherwise) that you can drop into the conversation whilst admiring your new Jimmy Choos. So...read more
This week’s blog plunders the oldest jokebook in the world, considers the conundrum of tracking brands in specialist sectors and shamelessly plugs our own solution. ‘Well we know where we're goin', but we don't know where we've been' A city motorist lost in the...read more
Today’s blog considers the threat posed by Amazon’s flagship store opening, highlights the role of brands in the book world and offers hope for a Hollywood ending (as well as a free bottle of wine). It had to happen, didn’t it? Just as the Kindle looks as though it...read more
A rather unnecessary post in truth, but we wanted to celebrate a couple of the more pleasing places we've found ourselves in this week as result of our work. We'll leave you to guess / work out where they were. Both within an hour of our office in the centre of...read more
“And that's when I realized there might be a meaning to life, you know, like an organic power that connects all living things, God, Yahweh, I dunno.” On the subject of fate we’re happy to go with Martin, star of the classic “Grosse Pointe Blank” on this one....read more
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Examples of our work
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Nestle impress us. Of the multinational FMCG businesses it is the most flexible and adaptable, maybe along with Pernod-Ricard.
We were appointed to identify portfolio priorities and define key brand propositions.
Stella Artois has long been one of Britain’s most successful beer brands. But it hasn’t always been plane sailing. It has gone through several periods of decline.
We got involved during the last one. A repositioning was planned. The ad agency wasn’t sure that was right. They suggested we have a look.