Our blog

What's on our mind at the moment. Sometimes serious, sometimes not. Usually work related, however loosely.

Man-up or the Puppy Gets It?

Charities shouldn’t get it in the neck for employing modern marketing and fund-raising techniques but to operate in that space they must have the appropriate skills and commitment of their staff. ‘A message to Big Charity: stop grovelling and stand up for yourself’....

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And so what do you do?

We bumped into a friend of ours who owns a specialist digital agency today. He had been at a digital marketing awards dinner last night. As is always the case at digital events there were lots of junior, inexperienced people there. He had been impressed by one of the...

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A quiz

This is where we were working yesterday. A good day. Where were we?

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Above: Soho, New York….scene of the car crash! We have been working with a very enjoyable client recently and because they are a pleasure to work with we have made a particular effort for them. The project is largely over and a number of their team working on the...

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Nice to see

Sometimes we have to resign ourselves to our clients ignoring our recommendations! So it's always nice to see our advice acted upon, even in a small way. We have done some work for the music venue Sage, Gateshead (above) recently. It is perceived as a 'grown up'...

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Tom Cruise at the weekend

We were amongst friends this morning, discussing our respective weekends. Some of us had been watching the Ryder Cup, some had been to see Chelsea play, some had been to a heritage property with their family. Then we asked another of our party what they had done?    ...

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Good Marketing needn’t be complicated

There is a road in Chiswick, West London, called Devonshire Road. It is one of two roads in Chiswick particularly known for it's premium independent shops, restaurants, cafes and bars, and for its sense of community. It is the location of the celebrated Michelin...

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Excessive communication?

Simon likes restaurants and cooking, and spends time in the U.S. As a result of both these things he knows the premium U.S. cookshop, Williams-Sonoma. It's a very good store. He signed up for their newsletter. This is what happened. Look at the dates. Why does a...

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Examples of our work

(Click on the image for more info)


Nestle impress us. Of the multinational FMCG businesses it is the most flexible and adaptable, maybe along with Pernod-Ricard.

We were appointed to identify portfolio priorities and define key brand propositions.

Minette Walters

Our first publishing project.

Defining audience, brand, and communications plan.

Very successful.

Stella Artois

Stella Artois has long been one of Britain’s most successful beer brands. But it hasn’t always been plane sailing. It has gone through several periods of decline.

We got involved during the last one. A repositioning was planned. The ad agency wasn’t sure that was right. They suggested we have a look.


Big initiatives hadn’t resulted in big growth in visitor numbers.

We were appointed to find out why and propose actions.