Our blogWhat's on our mind at the moment. Sometimes serious, sometimes not. Usually work related, however loosely.
Charities shouldn’t get it in the neck for employing modern marketing and fund-raising techniques but to operate in that space they must have the appropriate skills and commitment of their staff. ‘A message to Big Charity: stop grovelling and stand up for yourself’....read more
How marketers and their brands can provide shelter from the financial storm. The recent turmoil in the financial markets has given everyone the jitters. In times like these folk seek reassurance from trusted sources. For those more familiar with the markets,...read more
Have you recently rebranded? Or simply repositioned? In the week that Google became Alphabet we challenge marketers to spot the difference and suggest their best and most needed make-overs. We enjoyed this recent piece in the Guardian for several reasons. Firstly,...read more
We bumped into a friend of ours who owns a specialist digital agency today. He had been at a digital marketing awards dinner last night. As is always the case at digital events there were lots of junior, inexperienced people there. He had been impressed by one of the...read more
This is where we were working yesterday. A good day. Where were we?read more
Above: Soho, New York….scene of the car crash! We have been working with a very enjoyable client recently and because they are a pleasure to work with we have made a particular effort for them. The project is largely over and a number of their team working on the...read more
Sometimes we have to resign ourselves to our clients ignoring our recommendations! So it's always nice to see our advice acted upon, even in a small way. We have done some work for the music venue Sage, Gateshead (above) recently. It is perceived as a 'grown up'...read more
We were amongst friends this morning, discussing our respective weekends. Some of us had been watching the Ryder Cup, some had been to see Chelsea play, some had been to a heritage property with their family. Then we asked another of our party what they had done? ...read more
There is a road in Chiswick, West London, called Devonshire Road. It is one of two roads in Chiswick particularly known for it's premium independent shops, restaurants, cafes and bars, and for its sense of community. It is the location of the celebrated Michelin...read more
Simon likes restaurants and cooking, and spends time in the U.S. As a result of both these things he knows the premium U.S. cookshop, Williams-Sonoma. It's a very good store. He signed up for their newsletter. This is what happened. Look at the dates. Why does a...read more
Funnily enough, it probably worked.read more
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Examples of our work
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Nestle impress us. Of the multinational FMCG businesses it is the most flexible and adaptable, maybe along with Pernod-Ricard.
We were appointed to identify portfolio priorities and define key brand propositions.
Stella Artois has long been one of Britain’s most successful beer brands. But it hasn’t always been plane sailing. It has gone through several periods of decline.
We got involved during the last one. A repositioning was planned. The ad agency wasn’t sure that was right. They suggested we have a look.