Specialist brand tracking

Tracking is considered an everyday essential in sectors familiar with the best methods. In others it is almost unknown.


Tracking measures audiences…

  • Awareness of
  • Attitudes towards
  • Disposition towards

…the client’s brand, and usually competitors brands, over time.

We offer tracking for more specialist sectors than the mainstream tracking agencies.

We have developed a tracking study for a venue that correlates brand affinity to visitorship. Qualitative research preceded the tracking survey to identify what creates brand affinity in the sector to ensure the correct measures were used. Therefore the venue is able to identify which measures will lead to increased visitorship, and so know where to most usefully place effort and resource.

Our tracking can link to your segmentation, so you are able to identify perception and disposition by segment. Therefore, if you have priority segments (which we suggest you should), you can identify if you are making more progress amongst those segments than others.

Tracking can occur as frequently as your market situation requires. Monthly may be best for some. Annually may suit others best.

If you would like to know how tracking could help your business, contact us HERE


Example tracking questionnaire extracts (click to enlarge)

Examples of our work

(Click on the image to find out more)


Nestle impress us. Of the multinational FMCG businesses it is the most flexible and adaptable, maybe along with Pernod-Ricard.

We were appointed to identify portfolio priorities and define key brand propositions.


Our first publishing project.

Defining audience, brand, and communications plan.

Very successful.


Stella Artois has long been one of Britain’s most successful beer brands. But it hasn’t always been plane sailing. It has gone through several periods of decline.

We got involved during the last one. A repositioning was planned. The ad agency wasn’t sure that was right. They suggested we have a look.


Big initiatives hadn’t resulted in big growth in visitor numbers.

We were appointed to find out why and propose actions.

The window of Gerry’s Wines and Spirits at 74 Old Compton St.

In the world of drinks and the world that is Soho, Gerry’s is an institution.

Stuck in a décor time warp, this old curiosity shop is crammed to bursting with bottles, accompanied by hand-written prices and information. The walls and ceilings are plastered with faded photos of the more well-known, or just plain eccentric fans. Despite its heritage, or more likely because of it, Gerry’s also has the ability to predict the Next Big Thing in the spirit world.

Ted Haigh, Curator of The Museum of the American Cocktail said “Gerry’s isn’t like a liquor shop, it’s like a spirits museum where you can buy the exhibits…and the docents are very helpful.”