by james page | Sep 11, 2017 | Uncategorised
Today’s blog reflects on how a strong brand can ease the corporate match-making process. Last week the PR community found itself under the microscope in light of revelations regarding the practices of PR firm Bell Pottinger. Rightly the CIPR excluded Bell...
by james page | Aug 22, 2017 | Uncategorised
This week’s blog mourns the death of the silly season and celebrates creatives for keeping us on the straight and narrow. A curious side-product of today’s ‘post-truth’ world is that it has made the Summer silly season for news a redundant notion. Sadly, there’s very...
by musestrategy | Jul 12, 2017 | Uncategorised
Congratulations to The Hepworth Wakefield, (above) on being awarded Art Fund Museum of the Year 2017. Very well deserved winners of the prestigious £100,000 prize. We have worked extensively with The Hepworth Wakefield for a number of years and consider them to...
by james page | Jun 21, 2017 | Uncategorised
Baristas, broken hearts and customer experiences – aligning brands and people This week Caffe Nero announced a new customer app, a move into FMCG coffee sales and an upgraded food product range. But what Nero won’t be fiddling with is the brand. Key to their...
by james page | Jun 5, 2017 | Uncategorised
How the application of some simple principles can increase the success of culture hubs. This week’s headline comes courtesy of the Style Council’s ‘Come to Milton Keynes.’ It’s fair to say that for many years, New Towns such as Milton Keynes, Thamesmead and...
by james page | Apr 4, 2017 | Uncategorised
“It’s a storm in a teacup, brewin’ up double, over any little trouble” – today’s blog reflects on the pitfalls of tampering with membership benefits. This week Waitrose announced that the hot drinks free to members will only now be available after they make a...
