by james page | Mar 13, 2017 | Uncategorised
Our blog takes a leaf out of Orwell and turns Japanese in defence of a book retailer. No, the exclamations in the title aren’t new Boy Scout badges inspired by the Orwellian antics of President Trump. They were applied to a local bookshop in Rye. Yes, last week...
by james page | Mar 6, 2017 | Uncategorised
Today’s blog gets sniffy ahead of Red Nose Day and waffles on in defence of on-brand charity campaigning. Sagely words from the irrepressible Siobhan Sharpe, Head of Brand in the BBC’s wonderful W1A. In the current trailers for Red Nose Day 2017 the team has been...
by james page | Feb 22, 2017 | Uncategorised
This week’s blog spills the beans on the meaning of life and heaps praise on an organisation for practising what it preaches. Whilst we’re always loyal to our clients we aren’t in the habit of religiously promoting their brands (err, actually, yes we are). Anyhoo,...
by musestrategy | Feb 2, 2017 | Uncategorised
Our first blog of 2017 bows to the wisdom of the Famous Five, shudders at terrible workshops past and offers an alternative that doesn’t involve re-birthing or abstract mime. “As the hollow ping of yet another anodyne Outlook invitation to ‘get together and...
by musestrategy | May 31, 2016 | Uncategorised
Above: Beyonce, a new feminist champion. It seems that feminism as a publishing genre is on the up. In the last few years the number of books published on the subject has grown by over 35%. Our friend Louise Burfitt-Dons, is an expert on the subject having addressed...
by musestrategy | May 10, 2016 | Uncategorised
This week’s blog indulges in a little head-wetting, a modicum of boasting and invites all our readers to share the moment with a rare offer. a We’re pleased to announce the arrival of Technique. Technique is our new creative agency that delivers outstanding creativity...