Simon likes restaurants and cooking, and spends time in the U.S. As a result of both these things he knows the premium U.S. cookshop, Williams-Sonoma. It’s a very good store.
He signed up for their newsletter.
This is what happened. Look at the dates. Why does a premium cookshop think you want to hear from them everyday, sometimes twice a day?
It’s gone from being a well liked store to an extremely annoying one. Not good marketing.
And almost all the newsletters announce deep cut price promotions. Not very premium. Not good marketing again.