Now, I’ll be the first to admit, I’m not a big user of LinkedIn. But I do occasionally look at it, and I’ve seen a few articles, most of which seem to be ludicrous pieces written by HR ‘experts’ telling us how to get a job: “Make sure there are no spelling mistakes on your C.V.” Or one recently (who prided themselves on being “a tough New Yorker from a tough background”) who said you shouldn’t put any interests on your CV because employers don’t want to think you might have any distractions from work. Presumably having a relationship, children, or a home to go to, are all unacceptable for the same reason?

But I digress. In an idle moment today I started to count the number of ‘likes’ items were getting.

There were six for someone’s new job.

A couple of hundred for this cartoon:


Which, incidentally, was accompanied by the following comment:

Screen Shot 2014-05-30 at 07.18.48

Did you understand that? No, nor did I.

And then there were 20 likes for an article written in French that I couldn’t understand, but appeared from the picture to be about the recent EU parliamentary elections.

Most items had less than five likes.

And then I came across this:

A picture of a dog: 1,618 likes.

Screen Shot 2014-05-23 at 17.03.15

This was the next most liked:


The moral of the story seems to be, if you want to be noticed on the world’s premier business networking site, don’t bother being businesslike. Which is a view our oh-so-proud-to-be-tough New York HR woman would no doubt disagree with. Perhaps I should explain to her what the ‘H’ in her job title means?