by musestrategy | Nov 11, 2013 | Category: More serious
A long time ago I found the prospect of a Marketing career strangely thrilling. I’d done other things before that, that on the face of it were more exciting, but in the event they had proven to be less fulfilling than I had expected. As I moved from other...
by musestrategy | Oct 10, 2013 | Category: More serious
We’ve been working in the US a lot recently. Whilst looking for a particular type of local partner we came across the website of a ‘branding business’ and their associate research agency. We read their websites with mild interest initially, but with...
by musestrategy | Jul 9, 2013 | Category: More serious
It’s one of the UK’s most high profile advertising campaigns in recent years, always praised by consumers in research, and I understand that the business has grown greatly since it launched. But I’m not sure it’s quite as good as it is thought...
by musestrategy | Jun 25, 2013 | Category: More serious
We’re writing up some workshop notes. Across the room are a management consultant and her client. The consultant is saying that she wants to get the client to find alternative vocabulary to business speak. We agree that’s a good idea. We’ve written...
by musestrategy | Jun 7, 2013 | Category: More serious
The Marketing world, like many others, has always had it’s fair share of technical terms: ‘proposition’, ‘positioning’, ‘target audience’ and so on. But in the last couple of years the use of technical terms has been added to...
by musestrategy | Apr 7, 2013 | Category: More serious
The term ‘creative development research’ crops up time and time again, but when was the last time anyone really did any? Research is often decried by the advertising industry for destroying creativity. Most of us have worked on that side of the fence and we can...
