The biggest response we’ve ever had to a blog post was the one about the pub sign.

It seems there is a whole witty pub sign industry. Perhaps adland should recruit from pubs rather than art colleges?  After all that’s where most creatives spend their….oh it’s too easy!

Some of the finer examples we received following our post:

pub signs comp 1 pub signs comp 2

But sadly, like many of our blog posts, there is a serious point beneath our flippancy.

It’s that if you make your communications enjoyable they are more likely to work.

See this link for more serious evidence of this truth.