by musestrategy | Sep 23, 2015 | Uncategorised
We recently wrote praising the local businesses in Devonshire Road, Chiswick, for their simple but effective approach to marketing. They hold a high quality street party every year. The locals love it and so the businesses benefit: everybody wins! You can find our...
by musestrategy | Sep 21, 2015 | Uncategorised
For those cultural marketers working to place their audience segments at the heart of the organisation, today’s blog flags a couple of reminders regarding nomenclature. Man walks into a room. Turns to the audience and says “Flasks and fleeces”. Crowd goes...
by musestrategy | Sep 9, 2015 | Uncategorised
Charities shouldn’t get it in the neck for employing modern marketing and fund-raising techniques but to operate in that space they must have the appropriate skills and commitment of their staff. ‘A message to Big Charity: stop grovelling and stand up for yourself’....
by musestrategy | Aug 27, 2015 | Uncategorised
How marketers and their brands can provide shelter from the financial storm. The recent turmoil in the financial markets has given everyone the jitters. In times like these folk seek reassurance from trusted sources. For those more familiar with the markets,...
by musestrategy | Aug 26, 2015 | Uncategorised
Today’s bloggery considers the prevalence of rock-inspired exhibitions dominating the cultural scene and asks what next? “What kind of a fool do you think I am You think I know nothing of the modern world” Strolling around Somerset House’s excellent ‘About the Young...
